Xiaomi SU7 Ultra Supercar Achieves 10,000 Orders in 2 Hours

Last night, Xiaomi officially launched its premium all-electric supercar Xiaomi SU7 Ultra. The company offers a standard edition and a two-seater Nürburgring limited edition, with prices at RMB 529,900 yuan ($72,700) and 814,900 yuan ($111,800), respectively.

Pricing and Orders

The standard edition prices at RMB 529,900 yuan ($72,700), is 285,000 yuan ($39,100) lower than its pre-order price of 814,900 yuan ($111,800). Xiaomi is a true price killer.

You know what? Just 10 minutes after the opening of the order channel, Xiaomi secured almost 7,000 orders; in two hours, the number of firm order exceeding 10,000.  

Top Performance and Specifications

As the fastest mass-produced four-door supercar on the planet, Xiaomi SU7 Ultra applies Xiaomi’s super tri-motor system, and comes standard with track-optimized cooling system, braking system and chassis system. One can drive the car to hit the track directly. Attractive, right?

Moreover, here are more to offer:

- Five exterior colors and three interior colors for choose

- 5.5m2 of carbon fibre and 5m2 Alcantara® used on the car

- Maximum 1548 horsepower

- 0-100km/h sprint of 1.98s

- Maximum speed of 350km/h

- Xiaomi Pulsar smart cockpit

- End-to-end full-scene intelligent driving system

Talking about the intelligent driving system, Xiaomi is doing the real thing. According to the company, the computing power for intelligent driving is up to 10.68 EFLOPS, which enable the car reactive faster and more human-like.

Available Options and Packages

Let us check out the optional specs:

- The Racing Package for 100,000 yuan, including Bilstein EVO R coilover suspension kit, 21" U-shaped forged wheels, ENDLESS MA45B high-performance brake pads, and etc.

- Three exterior colors are available for 9,000 yuan

- Three interior colors are available for 3,000 yaun

- Three types of 21-inch wheels hubs for 1,000 – 10,000 yuan

- Three colors of the front hood for 42,000 yuan

- 1.7 m2 carbon fibre roof for 25,000 yuan

- Livery for 2,000 yuan

Production and Sales Goals

The Xiaomi SU7 Ultra, an ultra-performance variant of the SU7, debuted its prototype model in in July 2024, and published its mass-produced version in late October 2024, finally the mass-produced version hit the market yesterday. According to the company, the sales target for this premium supercar is 10,000 units.