Are Haval and Great Wall the Same?

Haval, a major Chinese car maker specializing in Sport utility vehicles (SUVs), operates as one of the sub-brands under Great Wall Motors (GWM). On its part, Haval has gained fame in the category of SUVs even though GWM produces sedan cars, pickups, and commercial vehicles. This distinction is important if one is going to understand the relationship between the two brands.

Haval's Success as a Sub-brand of GWM

It can be said that the brand has been prosperous for GWM and has produced substantial sales volumes. In 2023, GWM sold 1.23 million cars meaning that most of its vehicles are Haval-made. Its leader is the Haval H6 which is sold in high volumes throughout China earning it the nickname “national god car” since it is preferred by many consumers across China.

GWM's Broader Market Reach and Financial Performance

GWM as the parent company has wider coverage and more diversified offerings in various markets. Its revenue as indicated on its 2023 financial statements stood at 173.4 billion yuan showing an impressive growth rate compared to previous years. The financial performance and market strategy of GWM played a vital role in transforming Haval into a sub-brand that focuses on global expansion.

GWM's Strategic Initiatives and Market Performance

To strengthen its position in the industry, Great Wall Motors has been pursuing strategic initiatives aimed at enhancing market performance. In 2023, the company exported 316,000 units signifying 1.4 million cumulative overseas sales by the year-end. This international success confirms how strong GWM’s brands are.

The Future Outlook for Haval and GWM

Both Haval and GWM have forward-looking strategies while they seem to be distinctly configured entities in the automotive business. Such growth came principally through Haval sales increasing (77,461 NEVs for 2023, with an increase of 649% YoY) as well as the company’s aim towards the digitalization and electrification efforts intensified this year.

Haval and Great Wall Motors, while related, are distinct entities within the automotive industry. Haval, as a sub-brand of GWM, has contributed significantly to the parent company's success, particularly in the SUV market. GWM's strategic initiatives and financial performance have supported Haval's growth and the company's expansion into new markets and vehicle segments. As both brands look to the future, their focus on innovation and electric mobility is expected to drive their continued success.