Huawei Teams Up with SAIC Targeting ￥150,000 –￥250,000 Market

Huawei and SAIC collaborate on new HIMA brand Shangjie. The brand targets a younger market with models priced between RMB 170,000 to 250,000, set to launch by the end of 2025.

myzaker · 2025-02-14

Recently, Huawei and
SAIC’s new brand Shangjie has attracted popular attention. Insiders also
mentioned that Huawei team has already worked at SAIC.

Details of the Cooperation

^{On February 13th, sources close to Huawei confirmed to media that the cooperation approach between Huawei and SAIC has been essentially confirmed. SAIC chose to cooperate with Huawei on establishing a new brand “Shangjie” (}尚界in Chinese) under HIMA (Harmony lntelligent Mobility Alliance), in which Huawei is the most deeply involved like its preceders, Seres, Chery, BAIC and JAC.

HIMA Brands	Domestic Automaker	Models
AITO	Seres	AITO M5, M7, M9
Luxeed	Chery	Luxeed S7, R7
Stelato	BAIC	Stelato S9
Maextro	JAC	Maextro S800
Shangjie (English name pending)	SAIC	Pending

Model Launches and Future Plans

According to local media, the two parties have already decided to launch two models, and the first one will enter market by the end of 2025, which will be developed based on an existing model from SAIC’s sub-brand Rising Auto.

Additionally, Shangjie will be the fifth brand of HIMA, targeting younger market pricing between RMB170,000 (approximately $23,300), to RMB 250,000 (approximately $34,200), as reported. If this is true, Shangjie will be the most affordable model under HIMA.

HIMA Brands	Price Range
AITO	RMB 230,000 – 470,000
Luxeed	RMB 250,000 – 400,000
Stelato	RMB 450,000 – 550,000
Maextro	RMB 1 million - 1.5 million
Shangjie (English name pending)	RMB 170,000 – 250,000

The two parties didn’t disclose any more information about the size of the news models, we will keep you all informed once there are any updated about this cooperation.