NIO Launches ONVO Brand with L60 SUV at a Biginning Price of RMB 219,900 ($30,440)

NIO introduced its second EV brand, ONVO, on May 15, 2024, International Day of Families, launching its ambitious multi-brand development roadmap.

The Launch of L60 and the ONVO Brand

The Chinese term ONVO, which means "Le Dao" and is derived from the phrase "On Voyage," captures the idea of "Happiness on Every Path We Travel With Family." With the introduction of the L60 model, ONVO sets off on its first route, hoping to make every travel joyful.

With its high-end amenities, the L60, a smart electric mid-size family SUV, is poised to transform family car travel. Three versions of the L60, each using a different battery supply from BYD, will be delivered for the first time in the third quarter of 2024. This adds to each variant's varied driving range, which is 554 kilometers for the first, 731 kilometers for the second, and 1000+ kilometers for the third.

L60’s Features

The ONVO L60 is a mid-size electric SUV with dimensions of 4,828 mm (190.1 inches) in length, 1,930 mm (75.6 inches) in width, and 1,616 mm (63.9 inches) in height, according to information obtained by Autocango at the launch event. It also has a large 2,950 mm wheelbase, which contributes to its roomy interior design. Let's examine some of its key characteristics.

l  Using the industry-leading 900V high-voltage architecture, it maintains a low energy consumption of 12.1 kWh per 100 km while boasting accurate efficiency of 92.3%.

l  The unique design guarantees a low drag coefficient of 0.229.

l  It is powered by an Ultra Long Range Battery that has a range of more than 1,000 kilometers.

l  It has an Nvidia Orin X chip installed, which can provide 254 Tops of processing power.

l  It has a 4D imaging radar, which enhances the car's ability to recognize obstacles. This feature is absent from earlier NIO models.

The Competitive Advantages of ONVO

As soon as it is delivered, the L60 ushers in a new era of nationwide assisted driving in China. The L60 is additionally enhanced by the NIO Power solution, which allows it to swap batteries at more than 1,000 swap stations throughout China in just three minutes.

As a competitive move in the market, the ONVO L60 is presently available for pre-order for a starting price of RMB 219,900, which is RMB 30,000 less than the Tesla Model Y.

Arriving to upend the EV industry, the L60 represents the expansion of NIO's multi-brand vision in addition to posing a threat to market leaders. The introduction of ONVO and its ground-breaking L60 acts as a powerful reminder of NIO's dedication to innovation and consumer focus as the EV market picks up speed.