Is ChangAn or Geely Better?

A Comparative Analysis of Two Leading Chinese Automakers

Chen Yan · 2024-05-17

ChangAn and Geely, two of the best Chinese automakers, various factors come into play, including sales volume, technological innovation, and market presence. ChangAn Automobile, known for its range of sedans, SUVs, and commercial vehicles, has a long history dating back to 1862. On the other hand, Geely was established in 1986 but it is now recognized worldwide.


Sales Volume and Market Share

Recently, Geely has been better than its competitor ChangAn in terms of sales. According to the latest data, Geely sold around 1.68 million units by 2023 while ChangAn sold about 2.55 million units in the same year. This indicates that ChangAn has a broader consumer reach and market penetration.

Technological Innovation and R&D

Both automakers are investing heavily in research and development. Geely is renowned for its advanced vehicle connectivity technologies, and it has put much emphasis on new energy cars. At the same time, ChangAn also manufactures electric vehicles and has produced several electric models like ChangAn BenBen which is a well-known series.

Global Expansion and Partnerships

Geely has been more aggressive in its global expansion strategy, with notable acquisitions such as Volvo Cars and a stake in Daimler AG. These moves have elevated Geely's international profile. While still having a considerable presence in China, ChangAn has been slower to internationalize but it has increased exports and made significant alliances such as Ford.

Brand Perception and Customer Satisfaction

Brand perception varies among consumers. Geely's ownership of premium brands and its upscale brand Lynk & Co has enhanced its image. ChangAn, conversely, enjoys strong domestic support because they produce affordable cars that are good quality. To increase customer satisfaction, both companies try improving their services after sales which is very important.

In conclusion, determining whether ChangAn or Geely is better depends on the criteria used for comparison. Geely has a slight edge in terms of sales volume and global expansion, while ChangAn has a strong domestic market presence and a history of reliable vehicles. Both companies are investing in the future of mobility with a focus on NEVs and technological innovation.

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