Avatr 06 Pre-Sale Starts at RMB 215,900; 20,117 Orders in 26 Hours

Recently, Avatr opens the pre-sale of its fourth model, Avatr 06 at RMB 215,900 ($29,700*). The brand announced that it received 20117 orders in 26 hours.

Tech Specs

The Avatr 06, positioned as mid-size coupe-style sedan, offers five variants, with premium tech features standard for all trims, including Huawei Qiankun Intelligent Driving System (ADS 3.0), streaming rearview mirrors, electric front doors, Meridian audio system, and dual zero-gravity front seats.  

The five trims includes two variants of EREV version, and three BEVs as follows:

It is also mentioned by the company that, the car will adopts air suspension with CDC damping and hydraulic bushings, and the suspension is adjustable by +25 mm to -20 mm.

Market Positioning & Rivals  

Positioned as a “tech-forward coupe”, the Avatr 06 targets three group of users, 1) young elites pursuing personality, 2) Huawei loyalists and 3) families seeking a second car. It rivals with the Zeekr 007 and Xiaomi SU7 with its competitive price and Huawei’s techniques.  

Sales Momentum  

Yesterday, Avatr released its March sales performance with a monthly delivery of 10,475 units, up 100% YoY as well as MoM. The key events in March will be that the flagship Avatr 012 (RMB 700,000) began deliveries, and the Avatr 07 SUV secured a monthly sale exceeding 10,000 units. With its impressive pre-orders, we assume that the 06’s arrival may further boost its sales in the near future.  

*Exchange rate: RMB 7.2699 = USD 1 (as of April 2, 2025); prices rounded to nearest USD 100.