BYD has opened its first store in Riyadh, Saudi Arabia, marking a significant milestone in the city's history. This flagship store is situated in the core of the Al Ghader neighborhood, serving as both an exploration and servicing center.
During the opening ceremony, two plug-in hybrid models, Qin PLUS and Song PLUS, and three electric vehicle models—Han, ATTO3 and Seal—were available for close-up inspection and test drives.
The GM of BYD's Middle East and Africa Auto Sales Division claimed that BYD expect 30% of the Riyadh market be made up of new energy cars.
Saudi customers and media have hailed BYD's innovative design and superior performance since its launch in February. According to Ipsos research, up to 62% of Saudi consumers are drawn by BYD's cutting-edge technology and avant-garde design.