Milestone Achieved: XPENG MONA M03 Crosses 100,000 Units

XPENG MONA M03 Reaches 100,000 Units Milestone in Record Time

On March 31st, XPENG MONA brand hit its milestone of the 100,000th vehicle rolling off the production line in just 216 days after its launch.

The model will be the first under MONA brand, MONA M03 sedan. The M03 was officially launched in August 2024, with prices between RMB 119,800 to 155,800. According to the company, the M03 received 10,000 firm orders within 52 minutes after its launch.

Key Factors behind MONA M03's Success

XPENG just reported its Q1 deliver data of 94,000 units. And MONA M03 contributed nearly half of its total sale with a monthly deliveries of about 15,000 units. The success of MONA M03 is a definite thing for XPENG as they did two things right.

Intelligent Driving Solutions

Firstly, the adoption of intelligent driving solutions for all trims, with Max Edition utilizing the city advanced intelligent driving system. It managed to give 20+ sensors for all trims for standard in order to achieve L2 intelligent driving abilities.

Strategic Positioning and Pricing

Secondly, its position and pricing strategy is smart, making it competitive in the same market segment. XPENG offers advanced intelligent features at an affordable price, making the M03 attractive to potential users, especially easy for the price- sensitive users to make a quick decision.