Changan Accelerates Europe Entry; Invests Billions, Launches New Car Models

Recently, Changan Automobile, the fourth Chinese automaker, has unveiled plans to launch eight new models within the next three years in Europe, showing its bold ambition eying global auto market expansion.

According to the company, it will accelerate the introduction of plug-in hybrid (PHEV) versions of its Deepal S05 and S07 models, a tactical decision designed to navigate around the EU's 20% tariff currently imposed on battery-electric vehicles imported from China.

The company will inject €2 billion of investment towards its European expansion by 2030, which will support a three-brand portfolio: Deepal, Qiyuan, and Avatr. Each brand carves out a distinct niche: Deepal targets driving enjoyment and modern mobility for younger demographics, the core Changan brand focuses on family needs, while Avatr is positioned as the premium, higher-priced flagship.

A Multi-Brand Product Blitz

The rollout details a comprehensive assault on multiple segments:

- Qiyuan Brand: Three new vehicles are slated, including a small hatchback, a small SUV (related to the China-market Q05, offered with BEV and partially electrified variants), and a full-hybrid model.

-Deepal Brand: The lineup will expand with the G318 SUV, L07 sedan, and S09 large van.

- Avatr Brand: The premium electric marque plans to debut two models in select European markets.

Building a Localized Network

The company's ambitious goal is to establish approximately 1,000 sales and service touchpoints across Europe by the end of the decade. Currently, Changan is adopting a market-by-market approach to establish its sales and service backbone.

- National sales companies are already operational in Germany, the UK, Portugal, and Norway, working through authorized dealers.

- Italy and Spain will see their national entities launch in January 2026, with France in the planning stages.

- Markets like Greece and Serbia are currently served by independent importers.

- France market plan is in place, but the company hasn’t disclosed any details.

Changan Group's global ambition is to boost annual sales from 2.9 million units in 2025 to 5 million by 2030. To support long-term growth, the company is reportedly evaluating potential sites for a European production base, though no concrete decisions have been announced. This comprehensive strategy signals Changan's transition from an export-focused player to a serious, localized competitor in the complex European automotive arena.

*(Exchange rate: RMB 7.0 = USD 1)*