What’s the export model of Chery?

Chery Automobile, a pioneering Chinese automaker, has distinguished itself through a robust export model that has facilitated its global reach. This article delves into the strategic pillars of Chery's export model, highlighting its commitment to quality, innovation, and market adaptation.

The Growth of Chery's Exports

Chery has consistently been a leader in vehicle exports from China, a position it has held for 21 consecutive years. In 2023, Chery Group achieved a significant milestone with annual sales of 1,881,316 units, reflecting a year-on-year growth of 52.6%. Notably, the company exported 937,148 vehicles, marking a 101.1% increase from the previous year.

Market Expansion and Localization

Chery's export strategy is marked by its presence in over 80 countries and regions, with a strong network of 10 overseas factories, more than 1,500 dealerships, and service outlets. The company's approach to market expansion includes localization strategies that cater to the specific preferences and regulatory requirements of different regions, ensuring its products meet local demands.

Innovation and Technology

Innovation is at the core of Chery's export model. The company has been investing in cutting-edge automotive technologies, including the development of its QPower architecture, which offers a comprehensive professional power solution covering various forms of energy, such as ICE, PHEV, BEV, and hydrogen power. This focus on innovation has allowed Chery to offer products that are competitive in the global market.

Adaptability and Market Penetration

Chery's adaptability is evident in its ability to penetrate diverse markets. For instance, in Russia, Chery's SUV model Tiggo 8 Pro became the best-selling Chinese SUV, with a high increase in sales compared to the previous year. In Chile, Chery's overall sales volume placed it fourth in the national rankings, surpassing well-established brands like Toyota, Kia, and Volkswagen.

Sustainability and Corporate Responsibility

Chery's export model also encompasses sustainability and corporate responsibility. The company actively engages in economic development, ESG construction, and charitable activities in the countries where it operates. Chery's commitment to sustainability is further demonstrated by its collaboration with international organizations such as UNICEF and WWF to support global initiatives.

Chery's export model is a testament to its strategic vision, emphasizing growth, innovation, adaptability, and sustainability. With a strong presence in international markets and a commitment to technological advancement, Chery is well-positioned to continue its global expansion and maintain its status as a leading Chinese automaker in the export sector.